This course has been a real eye-opener for me! I've already started to play around with some prompts and using ChatGPT as my new assistant!
I'd 100% recommend this course - it's not too long, has good pace and gives some really good insights and food for thought.
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Jane Crawford
Culture and Engagement Lead, On The Beach
The examples of how to practically apply AI as an internal communicator were super useful, and I enjoyed the different examples, use cases and prompts. Whilst we're using a different AI platform in my organisation, everything in this course is still relevant and useful. And I'd definitely recommend this course to others.
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Jenny Paterson
Global Head of Internal Comms, Computershare
Transform your daily struggles
into 30-second solutions
Instead of this... → Use This:
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Spending 3 hours writing SMART objectives → Use Prompt #10 (30 seconds)
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Struggling with employee personas → Use Prompt #15 (2 minutes)
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Dreading difficult conversations → Use Prompt #8 (1 minute)
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Analysing survey data for hours → Use Prompts #30-32 (5 minutes)
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Staring at blank strategy documents → Use Prompt #4 (90-day plan in minutes)
What you get: 38 copy-paste prompts organised by your workflow
Get organised (9 Prompts)
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Task assessment and prioritisation
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Daily scheduling optimisation
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90-day plans for new roles
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Career advancement strategies
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Team hiring decisions
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Difficult conversation structures
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Communications planning (10 Prompts)
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SMART objective creation
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Business goal alignment
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Employee persona development
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Business case writing
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Strategic presentation prep
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Campaign option analysis
Content creation (10 Prompts)
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Engaging content ideation
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Tone of voice adaptation
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Content repurposing (blog → video → presentation)
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Headline generation
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Channel optimisation strategies
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Proofreading and editing
Measurement & evaluation (9 Prompts)
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Metrics identification
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Focus group facilitation
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Survey question writing
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Sentiment analysis
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Thematic analysis
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Action plan development
I'd absolutely recommend this course, especially to someone who's newer to ChatGPT and may not realize what a powerful tool it can be.
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I enjoyed the way Joanna kept the content moving with her own asides and anecdotes. I love that she is a thoughtful teacher but doesn't take herself or the subject matter so seriously that I feel compelled to sit up and be serious the whole time. Like ... we're all learning here, hey?
I found watching Joanna's thought process for creating the prompts and then her re-iterations and refinements useful. I would never have thought of some of these scenarios before, and she really helped expand my thinking around how I can use ChatGPT to be my brainstorm partner.
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Amanda Swennes
Internal Comms Consultant
I have only dabbled with ChatGPT in the past and had no concept of how useful it could be in my day-to-day work. This course is concise and fast-paced. For a short investment of time, I've come away with a massive number of ideas and tips that I can't wait to try!
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Jennifer Ballantyne
Senior Internal Comms Lead, 1Password
Here's the problem most communications pros face with AI:
They ask it to create content, get disappointing results, then give up.
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But AI does WAY more than create content.
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It can be your strategic thinking partner, your research assistant, your planning coordinator and your data analyst - all rolled into one.
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The secret? Knowing exactly what to ask and how to ask it.
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That's where these 38 expert-crafted prompts come in. Each one is specifically designed for internal communications challenges, tested in real workplace scenarios and refined for maximum impact.
Why these prompts work
(when others don't)
✅ Internal comms specific: Created by an internal comms consultant specifically for internal comms pros
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✅ Battle-tested: Used in real workplace scenarios for over 12 months
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✅ Platform-agnostic: Work with any generative AI tool your organisation allows
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✅ Ready to use immediately: No guesswork - just copy and use straight away
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✅ Implementation guidance: Watch me use them in real-time
Everything was explained in a way that is easy to follow with lots of examples, and it was all really relevant to what we do in internal communications. I would definitely recommend this course to others.
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Anna Pass
Digital Channels Manager, National Grid
I got loads of new ideas about new ways to use AI that I wouldn't have thought of, plus help honing my prompting skills (which were not good before!)
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Kate Haynes
Senior Internal Comms Manager, Babbel
Sample prompt preview:
SMART Objective Creation (Prompt #11)
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"My goal is to reduce absenteeism over the winter by getting employees to sign up for a free flu vaccine. So far only 10% of employees have signed up. I have 5 weeks to accomplish this goal. This is achievable if I create a simple communications campaign with a clear call to action. It is relevant to the business because they need employees to be able to work. Please create the SMART objective using this information. Create the SMART objective in 1 sentence."
Sample AI response: "Your comms objective is to increase employee flu vaccination sign-up rate from 10% to 60% within 5 weeks, measured by vaccination registration data tracked weekly."
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Result: Turns vague goals into crystal-clear, measurable objectives in seconds.
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That's a professional-grade SMART objective in 10 seconds instead of 30 minutes of struggle.
Laura Kennedy
Director of Internal Communication, Life Time Inc.
This. Course. Is. DYNAMITE.
I found the content really easy to follow and understand I think the course is structured really intelligently for someone at any job level in internal comms. I have always been really reluctant to engage with ChatGPT because I am slightly AI-adverse but this walkthrough got me REALLY excited for the capabilities.
The prompt and use case sections are gold—so many ideas and examples of how to leverage this technology that would never have even crossed my mind, and my brain is spinning at the potential time savings for both daily tasks and big think work. So focused and intentional, and I walked away with a lot of valuable ideas and guidance.
I liked seeing the prompts in action as it inspired me to think about how I could start applying this today. Very very useful, I've already asked ChatGPT one of the prompts! I would 100% recommend this course.
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Nicole Wayment
Senior Comms Manager, Third Bridge Group
Perfect for under-resourced comms teams
I've been that lonely soldier, working as a team of one and just BUSY all the time.
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Now as a solopreneur, I'm still working in a team of one. I don't have a team or a paid assistant. And yet I'm running a 6-figure business completely by myself.
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My secret? Using AI as my personal assistant.
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I've invested hundreds of hours getting deeply curious about this tool and how it can help lean communication teams get the job done. The results have been amazing when you use AI intentionally and with expert guidance.
These 38 prompts are the distilled wisdom from those hundreds of hours of experimentation. Instead of you spending months figuring this out, you can start saving time immediately.
Wow the whole course is a huge font of knowledge for me. Whilst I've been using AI for a while, I've not been as tight with my prompts or using it for all the the tasks I could or should be. Not any more. As I lead a small, but mighty, team of two using AI as our 'personal assistant' will help us be more productive and work smarter not harder.
We all need to start using AI as it's not going anywhere. This course will really help you get the basics to hit the ground running.
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Victoria Burkinshaw
Internal Comms & Engagement Lead, Marshalls plc
The maths makes this a no-brainer
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38 prompts = Less than €6 per prompt
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Each prompt saves 30-60 minutes minimum
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Total time saved: 20+ hours back in your schedule
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Your hourly rate × 20 hours = This course pays for itself immediately
Gemma Pike
Head of Internal Comms, Global Witness
I really enjoyed this course! It’s a fantastic introduction in the best way to use ChatGPT. I actually hadn’t really been using it because I was unsure of how to use prompts correctly so this is really brilliant. I like the way the prompt themes are split up so you could look them in isolation if you wanted to.
It's pitched perfectly for any level of IC pro, no matter their level of experience at any point in their career. It’s a great number of prompts to share too - a few of which I might not have thought about before.
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I think a lot of comms colleagues would really find this absolutely invaluable given the small teams and even smaller budgets.
What you get when you enroll
✅ 38 expert-crafted AI prompts (PDF download)
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