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Where internal communicators learn and grow... together.

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The Curious Tribe is a membership community for ambitious, curious internal communicators who want to make more impact at work while having fun at the same time.

Being successful in internal comms is really hard


You’ve put in the hours writing content, managing channels, organising events, creating comms plans, putting out endless fires.

You’ve tried to prove the value of your work and stop being more reactive and yet you're still viewed as the internal postman.

Being stuck as a tactical order-taker is disheartening.

But we can fix this. You need to slow down and focus on your skills, your plans and your intentions.


You need people who can help you get unstuck, who understand your challenges and can share their experiences to help you.


Surround yourself with people who 'get it'

The Curious Tribe is a membership community for ambitious, curious internal communicators who want to make more impact at work while having fun at the same time.

Do you want training, development, action-oriented goal setting, direct support from me and a way to connect with other communicators?
If you feel its time to invest in yourself, why not join us?

Create space to think, learn and grow.

And guess what? You won't have to do it alone.

You'll have direct support from me and the other members of the group.

Joanna's content provided the evidence I needed to have an informed conversation with our team about the importance of communications training. Being able to point at research really helped my case.

Danielle Doyle

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Joanna's manner and tone for trainings is friendly and down to earth. I like how she uses real life examples and visuals to bring concepts to life. When time flies on training courses, it's always a good sign!

Nessa McAuliffe


Is The Curious Tribe right for you?

Are you an ambitious internal communicator who wants to level up your career?

Are you working as a team of one with no sounding board?

Do you sometimes feel 'professionally lonely' and like no one gets what you're dealing with?

Have you tried setting goals on your own without making much progress?

Are you sick of seeing other comms pros on LinkedIn bragging about award wins while you sit empty handed?

Do you feel you spend most of your day firefighting with little time to reflect and plan?

Do you wish you could get a promotion but you feel stuck?


Do you sometimes need another perspective from an IC pro who aren't sure who to ask for help?

If you said yes to any of these questions, then you've found your tribe.

Joanna's training is very useful and practical. I also felt really empowered after the workshop as Joanna reminded us of the value we bring as communication professionals.

Faye Banks

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I am constantly blown away by Joanna's insightful and valuable communication insights. Her workshop was truly exceptional and it provided much-needed guidance and inspiration.

Suzie Dundon

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How it works

Inside The Curious Tribe, we're a bunch of curious communicators learning, sharing experiences and levelling up our skills. Not only do you get direct support and advice from Joanna Parsons, but you also get the benefit of learning directly from other smart, creative communicators just like you.


In The Curious Tribe, we value play and laughter and fun. We are ambitious high achievers but we also want to get results while enjoying ourselves. We believe that life's too short to be boring.

If you're curious about levelling up your career in internal communications, The Curious Tribe was made for you

This is a membership community where you can forge deep, lasting connections with internal communicators all over the world. We work together to explore new strategies, tactics and skills to help you deliver great results. You can make more impact at work while having fun at the same time.

The best way for me to support you on that journey is through an ongoing relationship in a community.

Inside The Curious Tribe, I'm extremely active in the forum and in direct messages. I host regular live sessions on Zoom including hangouts, deep dive trainings, coaching sessions and member learnings.

I also create and curate the best resources I can to help you level up your skills.

The Curious Tribe is where you can work directly with me on a personal level and get access to how I think, how I plan and how I approach internal comms.

And even better – it's a space for us all to learn together in real time.

Ready to invest time in yourself and your career, away from the firefighting day job? Ready to connect with other people who care?

How you'll benefit

You'll get detailed, practical trainings directly from me and have deep dive mastermind sessions with other members. You will improve your skills, build relationships with other communicators who face the same problems as you, and create and commit to goals for the next 90 days. You will make more impact at work while having fun at the same time.

Working as a team of one or as the leader of a comms team, we often lack the discipline to push ourselves or the time to invest in our own development. So whether you want to get a promotion, change jobs or command more respect in your current role, The Curious Tribe provides the accountability and push you need to achieve your potential and enjoy yourself along the way.

Because life's too short to be boring.

Get unstuck

Be accountable

Set goals

Take action


Build a community

Are you ready to find your tribe?

Perfect for people looking to level up their internal communication career alongside a network of ambitious professionals with similar challenges and desires.

  • 4 x live half-day group coaching events per year

  • Regular live events to learn and connect

  • Exclusive access to the members-only community forum

  • Accountability to help smash your goals

  • Fast feedback sessions: live breakout sessions with your peers to talk through challenges and solve each other's problems

  • Practical, actionable trainings directly from Joanna

  • Monthly retrospectives

  • Access to Swipe File of resources

  • Access to all on-demand training courses

Core: €1,500
(or 4 x payments of €375)

VIP: €2,500 (Limited to 5 spots)

VIP is for the most ambitious and enthusiastic members. This is for you if you want the extra support of 1:1 coaching directly with Joanna and a review of your online presence.

Everything in Core, plus:

  • Four 45 minute 1:1 coaching calls with Joanna

  • Profile review: Joanna will do a deep-dive of your LinkedIn profile

  • A signed copy of Joanna's upcoming book, Innovative Internal Communication

Got questions? Want to pay by invoice instead?

Email me at

Joanna's expertise in the field and her engaging teaching style made her training an outstanding opportunity for our team. Trainings can sometimes be a real snooze, especially the virtual kind, but this one was anything but boring.

Janet Simpson


Whenever I hear Joanna speak, I feel like I hear top-secret information that needs full government clearance. Her classes are perfectly paced and packed with just the right amount of information.

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Hugh O'Donoghue

Connect with people who get it
and make learning fun again.

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