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INTERNAL COMMS AUDIT PLAYBOOK:
CHANNELS & CONTENT

Transform your internal communications without the hefty consulting fees

Ready to review your channels and content but don't know where to start?

 

This practical playbook guides you through a thorough audit of your internal communications channels and content - no consultant needed.

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Maybe you don't have a huge budget for an audit right now. Most communicators don't! That's why I created this playbook, to give you a systematic way to do a DIY audit of your channels and content.

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Want to improve your internal comms?

Are you trying to improve how you communicate in your organisation but you're...

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  • Not sure if your channels are effective?

  • Getting feedback that mesages aren't landing?

  • Wondering if you have too many channels - or not enough?

  • Struggling to get data to make recommendations for change?

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Then you're in the right place! This playbook will help you discover:

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  • Which channels are really working (and which aren't)

  • Where your messages are getting stuck

  • If you're using the right channels for the right content

  • How to improve your content quality

  • Where to focus your limited resources

  • What to stop doing, start doing and do differently

 

This set of 15 actionable templates and checklists will give you step-by-step guidance on how to systematically review the channels and content you're using in your organisation.

Designed for busy internal comms professionals like you

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The entire playbook for only €79

✅ Strategic channel review inventory

✅ Strategic channel review checklist

✅ Digital channels review

✅ Leadership communications review

✅ Townhall review template

✅ Print & offline channels review

✅ Content creation assessment

✅ Content quality & performance review

✅ Translation process review

✅ Content governance tool

✅ Messaging consistency check

✅ Visual content assessment

✅ Line manager cascade checklist

What people say about my playbook

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As someone who recently did their first comms audit, having a guide like this would have eliminated many great episodes of self-doubt through the process. It's brilliant, and this playbook can be used again and again each year.

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This is an absolute steal and every communication professional should have this playbook in their toolkit.

Gary McLaughlin
Communications Manager, Intact

This is the perfect resource for a comms pro who wants to review their channels and content to figure out ways to improve them.

 

The playbook breaks down the whole audit process into manageable chunks so you can really put this into action. This is an ace resource for any comms team.

Gemma Pike
Head of Internal Communications, Global Witness

Perfect for you if...

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  • You want to evaluate your content and channels systematically

  • You need practical tools, not theoretical frameworks or concepts

  • You're short on time and resources

  • You don't have the budget for an expensive consultant

  • You want to drive real, evidence-based improvements

  • You don't want to spend weeks googling how to do a DIY audit

  • You want templates that are ready to use immediately

  • You aren't sure where to start

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