Are you tired of...
❌ Having your professional expertise dismissed or overlooked?
❌ Having brilliant strategic ideas that nobody seems to hear?
❌ Feeling more like a support function than a valued partner?
❌ Getting brought in at the last minute to "make things pretty"?
❌ Being seen as the person that "just sends emails" or "posts stuff on the intranet"?
You're not alone.
Internal communications professionals like you are some of the most undervalued experts in business today. You have the power to transform how an organisation thinks, feels, and acts, yet too often your specialised knowledge and skills go unrecognised as you're reduced to being seen as the internal postman.
Introducing: Redefining your reputation in the business
A hands-on, 2-hour virtual workshop where you'll develop a practical 12-month roadmap to transform how you're perceived in your organisation.
I understand that shifting perceptions doesn't happen overnight. This workshop isn't promising instant transformation, it's providing you with a structured approach to strategically reposition yourself in the eyes of your stakeholders over the coming year.
Date: Tuesday 13th May
Time: 2pm - 4pm Irish time
Location: Zoom (link provided upon registration)
Early bird pricing: Register by 17th April to save €50 and secure your place for just €199. Early bird discount ends on 18th April.
Transform into a strategic communicator who is valued and respected for your expertise.
This isn't just another webinar where you'll be talked at for hours.
This is a live, interactive workshop where you'll:
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Honestly assess your current reputation in the business (even the uncomfortable truths)
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Craft a compelling vision of how you want to be perceived
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Develop a practical, 12-month action plan to bridge the gap between the two
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Connect with other comms professionals facing the same challenges
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Walk away with immediate steps you can take the very next day
By the end of our 2 hours together, you'll have:
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A clear understanding of your current reputation with key stakeholders
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A powerful vision for your desired future reputation
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A set of specific actions and behaviors that will shift perceptions over time
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A realistic timeline for gradual transformation over the next 12 months
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A practical implementation plan that works even without full leadership buy-in initially
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Renewed confidence to position yourself as the strategic partner you truly are
A proven approach based on real-world success
The methodology I'll share in this workshop isn't theoretical, it's based on my own journey transforming my reputation in the communications field.
My early career reality:
When I first started in internal communications, I was the person called in at the last minute to "write this up" or "make an announcement." Leadership saw me as a tactician, not a strategist.
My transformation:
By deliberately implementing the same reputation-building techniques I'll teach you, I gradually shifted how stakeholders perceived me. Within six months, I was being consulted on business problems before decisions were made. By the end of my first year using this approach, I had secured a seat at the planning table where my expertise was actively sought out.
The long-term impact:
This deliberate reputation management approach ultimately led me to holding senior leadership positions inside organisations and to setting up my own very successful consulting business as a solopreneur.
The same structured approach I used to transform my own career is exactly what I'll help you map out for your unique situation during our workshop.
Here's how we'll spend our time together:
Part 1: Current state analysis (where are we now?)
We'll use my proprietary stakeholder assessment framework to honestly evaluate your current reputation in the business. This eye-opening exercise reveals hidden perception gaps that most teams never discover and identifies where your expertise is being overlooked.
Part 2: Future state vision (where do we want to go?)
Through guided visioning techniques and collaborative exercises, you'll create a compelling vision of your ideal positioning that resonates with your specific organisational context. You'll define how you want your expertise to be recognised and valued.
Part 3: Action planning (How do we bridge the gap between where we are now and where we want to go?)
Using my tested reputation-shifting methodology, you'll develop a personalised action plan with specific behaviors that transform how you're perceived, even without formal authority or structural changes. You'll learn techniques to showcase your expertise in ways that gain attention and respect.
Throughout the workshop, you'll engage in interactive exercises that provide immediate insights while building skills you can apply the very next day. The workshop combines strategic frameworks with practical tools that have been refined through work with dozens of communications teams.
What makes this workshop different?
Highly interactive
This isn't a lecture. You'll be actively working in breakout rooms, sharing ideas, and creating tangible outputs.
Expertise-focused
We specifically focus on how to showcase your specialised comms knowledge & expertise to gain recognition.
Behaviours, not theory
We'll identify the specific actions that will change how others see you to make this practical and not just an academic exercise.
Immediately applicable
Everything we do is designed to be used straight away with no need for fancy tools or extra budget to get started.
Based on real life
I've helped dozens of comms practitioners transform from tactical executors to strategic partners. I can help you too.
Tailored to you
You'll have space to bring your own challenges into the workshop in live discussions, to make this tailored to you.
Who am I to guide you through this?
Hey, it's Joanna.
I've spent 14 years working in internal communications and I've won multiple awards for my work. I'm now a consultant and creator, helping internal comunicators all over the world to deliver their best work and make an impact.
I've worked with hundreds of internal communications professionals across all sectors and industries, helping them transform from service providers to strategic partners.
My clients have gone on to:
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Secure seats at leadership planning tables
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Lead major change initiatives
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Gain budget increases for their function
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Receive recognition from C-suite executives
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Transform their day-to-day working relationships
I've been where you are. I know what it feels like to have brilliant strategic ideas that go unheard, to be brought in at the last minute and to be undervalued despite your critical role in organisational success.
This workshop distills everything I've learned about helping comms professionals command the respect and recognition they deserve.
Is this workshop right for you?
This workshop is ideal for:
✅ Internal comms professionals at all levels, from specialists to directors
✅ People feeling stuck in tactical execution rather than strategic partnership ✅ Communicators wanting to elevate their personal brand
✅ New communication leaders looking to position their function effectively
✅ Experienced professionals who want to reset stakeholder perceptions
You'll get the most value if you're currently in an internal communications role and have specific stakeholder relationships you want to transform.
The workshop is designed to be valuable regardless of your industry, company size or team structure.
Convince your manager:
The business case
Need to justify this investment to your manager? Here's a ready-to-use business case:
Subject: Request to attend "Redefining Your Reputation" workshop
Dear [Manager],
I've identified a 2-hour workshop that would help our communications function gain greater strategic influence within the organisation. The workshop focuses specifically on transforming how we're perceived, moving from tactical support to strategic partners.
Business benefits include:
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More efficient stakeholder management (reducing back-and-forth and rework)
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Improved alignment between communications and business objectives
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Enhanced capacity to influence key decisions early in the process
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Greater recognition of communications expertise and its value to the organisation
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Stronger strategic partnerships across departments
The investment is €250, with an early bird rate of €200 if I register by 18th April. The workshop includes a concrete action plan I can implement immediately.
I'd be happy to share key learnings with the team and create an implementation plan specific to our challenges.
Consider joining The Curious Tribe
Did you know? This workshop is completely FREE for members of The Curious Tribe, my exclusive membership community for internal communications professionals.
As a Curious Tribe member you get:
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Access to ALL my workshops at no extra cost
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Everything I create, build, and launch - included in your membership
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A supportive community of like-minded communications professionals
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No hidden fees or add-ons - just one simple annual membership
The Curious Tribe is perfect for you if you're looking for ongoing professional development rather than a one-off workshop. Many members tell me their membership pays for itself within the first few months!
Frequently asked questions
Q: Can I really change stakeholder perceptions in just one workshop?
A: The workshop itself is 2 hours, but you'll leave with a concrete 12-month plan designed to shift perceptions gradually. If you implement your plan, you will see noticeable changes within the first few months and significant transformation by 6-12 months.
Q: What if my leadership team is resistant to change?
A: The 12-month roadmap specifically addresses how to implement reputation-changing behaviors even without formal leadership buy-in. We'll focus on actions within your control that can gradually shift perceptions over time.
Q: How interactive is this really?
A: Very! This is not a lecture. Expect to be in breakout rooms for about 50% of the time, actively working on exercises with other participants. Don't worry - no one will be put on the spot or forced to share anything they're not comfortable with.
Q: How soon will I see results?
A: Reputation change is gradual. In my view, this kind of change SHOULD be slow and steady rather than sudden! If you stick with the action plan you develop in the workshop, you'll see positive shifts within 4-12 weeks and you'll see significant transformation around the 6-12 month mark. Changing your reputation in the business is a journey and it takes time. Doing it slow and steady like this makes the changes sticky and makes it last.
Ready to enroll?
Join up now and I'll see you for the workshop on 13th May!
Email me with any questions, I'm at joanna@thecuriousroute.com